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What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.
Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald’s fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.
Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.
Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
Publisher : Wiley (August 21, 1997)
Language : English
Paperback : 368 pages
ISBN-10 : 0471196533
ISBN-13 : 978-0471196532
Item Weight : 2.31 pounds
Dimensions : 5.9 x 1.1 x 8.9 inches
Customers say
Customers find the book a great read with interesting stories. They also appreciate the plodding writing style and analytical thinking behind the conception of each business idea.
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